Polka w ciąży - SABRE Awards 2013
The educational campaign, organized last year, was aimed towards soon-to-be moms and current moms. It focused on such topics as changing way of life and nutrition of pregnant women, role and significance of hormones as well as infertility and miscarriage – issues that are tough to discuss openly.
As part of the campaign, a complex public opinion poll titled Polka w ciąży was conducted under the patronage of the Polish Gynecological Society. Also organized were a series of breakfasts for the press with experts such as nutritional experts, psychologists and gynecologists further to a number of discussions that were initiated on the Internet.
SABRE Awards is an international public relations competition organized since 2008 by The Holmes Group recognizing the best PR campaigns.
Winners will be announced during the awards ceremony, which will be held on May 30th, 2013 in Barcelona.