Golden Paper Clip 2021 winners announced Adamed wins an award in the category of product PR
The Oeparol brand focused on strong digital communication, including ambassador communication by actress Joanna Koroniewska acting as the brand’s face.
“Oeparol is one of the best known and longest established brands in the category of products formulated with evening primrose oil. It enjoys a high level of consumer confidence, and it is used as a trusted product to improve the condition of skin and hair. It is a great honor for us that our campaign was noticed and appreciated among a multitude of other very interesting campaigns by the jury of Poland’s largest PR competition. I want to thank everyone involved in the campaign for their contribution to winning the award” – said Grzegorz Firczyk, Digital Marketing Director at Adamed Pharma S.A.
This year already saw the 19th edition of the Golden Paper Clip competition which was initiated and is organized by the Polish Public Relations Consultancies Association (ZFPR). The contestants competed for trophies in 35 competition categories. The jury presented a total of 100 awards including 25 Gold, 35 Silver, and 40 Bronze Paper Clips.