CSR/ Corporate social responsibility

Adamed as Senior Partner in the 4th Senior Parade

4 September 2017

At noon, approximately 12,000 people walked from Charles de Gaulle Roundabout, in Warsaw, through Nowy Świat and Krakowskie Przedmieście streets to arrive at the premises of the University of Warsaw, where the ‘Generations Picnic’ was held.

The march was a manifestation of the solidarity of generations and the power of 60+ people in the community. The aim of the event was to inspire other, still inactive seniors, to actively participate in such ventures. In spite of the rainy weather, thousands of participants took advantage of free neurological examinations offered at the Adamed for Seniors stand. Seniors eagerly participated in the activities organised and a competition with special prizes. Throughout the whole day, medical representatives from Adamed Group answered questions about products for elderly people, including the new vitamin complex called Geriamoc — with ginseng, vitamins, and minerals, which helps maintain physical performance and supports the healthy functioning of the bodies of seniors.

The idea behind the Senior Parade was to create an event dedicated to elderly people and to provide attractions that cater to their needs and expectations. The activities on offer included a concert by the band Tercet Egzotyczny, an intergenerational dancing party with DJ Wika, and discussion panels under the title ‘Dare to change’, chaired, among others, by Beata Pawlikowska, Krystyna Mazurówna, Konrad Gaca, Hanna Bakuła, and Zbigniew Łuczyński. Additionally, there was a workshop area prepared for the participants, where they could join a class about street theatre, taught by Marek Kowalski from Teatr Akt, the yoga of laughter, and Mehendi, or the art of decorating the body with henna.

Adamed Group organises many activities for seniors. One of them is the competition ‘Adamed for Seniors’; the results of which will be announced on 20 September. Each of the winning organisations can expect support worth PLN 10,000. Financial grants could be requested for on-going and planned initiatives, with the aim of reinforcing the participation of elderly people in local community life, as well as senior activation. Applications — up to three per institution — were collected from January 2017 onwards.