Globalization a chance for success
An example of a company that has been steadily building its market position through innovation is the Adamed Group, present today in more than 40 countries around the world, with a portfolio of nearly 250 new generation products.
In order for Polish companies to be able to think of effective international expansion, they must have a strong position on the domestic market. To this end, the aim must be to create such conditions in Poland to continue production and research and development, and at the same time allow companies to develop part of the marketing and sales outside the country. This way it will be possible to reverse the current trend in such a way so that Poland does not remain just a consuming market for innovative technologies - says Dr. Małgorzata Adamkiewicz, M.D., General Director of the Adamed Group.